What is the FTD Elvis Presley Collector's Label?


By: David Troedson
Source: Elvis Australia
October 30, 1999

To explain what the Follow That Dream collector's label is, following is an updated adaptation of the original 1999 announcement from BMG/RCA to introduce the label:

Elvis Presley Follow That Dream - FTD Official Elvis Presley Collectors Label

To serve the dedicated Elvis collector, RCA Records and its parent company, Bertelsmann Music Group (BMG), created an officially endorsed collectors label. Repertoire is issued on behalf of RCA/BMG by Follow That Dream Records (FTD).

Its mandate is to complement the commercial and artistic level of RCA's retail release schedule by issuing repertoire that is considered of interest to serious Elvis fans and collectors, material that is generally not part of mainstream RCA label releases to the public at large. This special material is being marketed directly to fans and collectors through Elvis Presley fan clubs including Shop ElvisĀ Australia here on Elvis.com.au.

- Complete list of FTD Releases

This goals of the Follow That Dream label are:

1. To make artistically and historically important material available for the dedicated collector. This will allow RCA's main retail focus to be maintained and ensure that the general public does not confuse Elvis' actual masters for general release with his substantial outtake material and other specialty material.

2. To create and promote product that satisfies the insatiable appetite of fans for material. It is also appreciated that the extraordinary maintenance of Elvis' dedicated fan base by committed individuals needs commercial support to ensure survival.

3. To steer fans away from buying illegal (bootleg) product. The volume of unofficial audio product in the marketplace reached a level which BMG and Elvis Presley Enterprises, Inc. (EPE) could no longer tolerate. BMG Entertainment International, the RCA Records label and EPE vigorously prosecute any company or individual who violates their copyrights, trademarks and other rights. Bootleg products are seized and all conventions, record fairs, mail order operations and other activities are monitored closely.

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