Elvis, Marilyn and Icons 'Kissed By' the Coke Bottle


By: Elvis Australia
Source: www.elvis.com.au
March 2, 2015

Billions of people have 'kissed' the Coca-Cola glass bottle over the last 100 years. Hopefully, you're one of them. And if so, you're in pretty good company.

'Kissed By', one of many elements of the global marketing campaign marking the 100th anniversary of the Coca-Cola bottle, features Marilyn Monroe, Elvis Presley and Ray Charles being "kissed by" the iconic bottle.

The idea? That anyone can be 'kissed by' Coca-Cola by simply taking a sip from the iconic glass bottle.

The classic images featured in the campaign touch on both the inspirational role the Coca-Cola bottle has played in film, music and social history, and its power to bring people bother.

Inspired by a quote by artist Andy Warhol, 'Kissed By' celebrates the specialness of Coca-Cola and the iconic bottle. Coca-Cola connects us across generations and across the globe through the simple act of drinking an icy cold Coca-Cola from the iconic glass bottle, a symbol of refreshment and uplift.

I've Kissed Elvis.

From the delightful sound of the bottle opening, to the moment when your lips 'kiss' the ice-cold bottle, we all, no matter how famous or how far, have

Like Coca-Cola, Marilyn, Elvis and Ray became pop culture icons because of their ability to create happiness for people by way of presence and sensory experience. They're enduringly cool – global stars and street artists alike continue to look to them for inspiration – and they are global, transcending geographical borders.

The imagery will appear in the following mediums in outdoor advertising, point-of-sale materials, and social and digital med.

Elvis is everywhere!

When we announced the new Coca Cola advertisment with Elvis several weeks ago, we had no idea that the impact would be so HUGE. In Belgium and Holland, 'bigger-than-life' billboards with Elvis grace the major highways, but even in Osaka and Tokio, the king is everywhere - like this picture shows, taken in the underground walkway of Osaka (it has a length of 14 meters). Also, the first Coca Cola clip with Elvis was aired on tv:

This picture shows the Elvis presley Coke billboard in the underground walkway of Osaka, Japan.
This picture shows the Elvis presley Coke billboard in the underground walkway of Osaka, Japan.

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