Elvis Song in British BMW TV Commercial
We have another TV ad featuring the music of Elvis Presley, this time BMW with the launch of their new 3 Series. 'What all winners have in common is joy'. That's the baseline for the new BMW '3 Series' TV ads. The clip that currently promotes the new BMW cars on UK television, comes with the remix of Elvis' A Little Less Conversation. It just shows once again that you can't keep a good song down. This makes it the tenth in the past year and we congratulate EPE for allowing the use and in effect providing very clever marketing.
BMW using an Elvis song is especially fitting as Elvis drove a BMW 507 with stationed in Germany. You can read the full story on this at Elvis Presleys BMW 507 : December 21, 1958.
This is not the first time BMW and EPE have worked together with Elvis featured in BMW advertising in 2010. Elvis was featured in a print advertising campaign by BMW. Through a licensing deal with EPE, a classic photograph that showed Elvis getting into a BMW was the iconic imagery used in the print ad by the automaker, appearing in the March 2010 issue of Vanity Fair Magazine.
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Tupelo's Own Elvis Presley DVD + 16 page booklet.
Never before have we seen an Elvis Presley concert from the 1950's with sound. Until Now! The DVD Contains recently discovered unreleased film of Elvis performing 6 songs, including Heartbreak Hotel and Don't Be Cruel, live in Tupelo Mississippi 1956. Included we see a live performance of the elusive Long Tall Sally seen here for the first time ever.
This is an excellent release no fan should be without it.
The 'parade' footage is good to see as it puts you in the right context with color and b&w footage. The interviews of Elvis' Parents are well worth hearing too. The afternoon show footage is wonderful and electrifying : Here is Elvis in his prime rocking and rolling in front of 11.000 people. Highly recommended.