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Elvis Australia : Official Elvis Presley Fan Club : www.elvis.com.au

Elvis Appears in New BMW Advertisement

By Elvis Australia
Source: EPE
February 20, 2010 - 2:53:00 PM

Elvis was a fan of most anything on wheels and the king's love of cars is featured in a new print advertising campaign from BMW. While serving in the U.S. Army in Germany, Elvis was known to drive a German made BMW. Through a licensing deal with EPE, a classic photograph that shows Elvis getting into a BMW is the iconic imagery used in this new print ad by the automaker, appearing in the March issue of Vanity Fair.

Elvis presley appearing in the March issue of Vanity Fair magazine.
Elvis Presley appearing in the March issue of Vanity Fair magazine.

Elvis first car in Germany was an old Volkswagen which he eventually gave to his German karate instructor, Jurgen Seydel. On December 21 1958, Elvis leased a BMW 507 from BMW Glöckler. The car was a 'used' one and Elvis knew this, formerly driven by racing ace Hans Stuck. Elvis was assured by Mr Glöckler that 'the car was very well run in by Mr Stuck'. Stuck had raced the car in several sports car events, but the engine was modified for Elvis to use on a daily basis. (So the car was quite special).

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