BMW using an Elvis song is especially fitting as Elvis drove a BMW 507 with stationed in Germany. You can read the full story on this at Elvis Presleys BMW 507 : December 21, 1958.
This is not the first time BMW and EPE have worked together with Elvis featured in BMW advertising in 2010. Elvis was featured in a print advertising campaign by BMW. Through a licensing deal with EPE, a classic photograph that showed Elvis getting into a BMW was the iconic imagery used in the print ad by the automaker, appearing in the March 2010 issue of Vanity Fair Magazine.
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