We have another TV ad featuring the music of Elvis Presley, this time BMW with the launch of their new 3 Series. 'What all winners have in common is joy'. That's the baseline for the new BMW '3 Series' TV ads. The clip that currently promotes the new BMW cars on UK television, comes with the remix of Elvis' A Little Less Conversation. It just shows once again that you can't keep a good song down. This makes it the tenth in the past year and we congratulate EPE for allowing the use and in effect providing very clever marketing.

BMW using an Elvis song is especially fitting as Elvis drove a BMW 507 with stationed in Germany. You can read the full story on this at Elvis Presleys BMW 507 : December 21, 1958. 

This is not the first time BMW and EPE have worked together with Elvis featured in BMW advertising in 2010. Elvis was featured in a print advertising campaign by BMW. Through a licensing deal with EPE, a classic photograph that showed Elvis getting into a BMW was the iconic imagery used in the print ad by the automaker, appearing in the  March 2010 issue of Vanity Fair Magazine.

 Video : Elvis Song in British BMW TV Commercial

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Latest Audio (and video) updates : Video courtesy of Elvis Presley Video Central.

   Elvis Appears in New BMW Advertisement [2010]
Elvis Presleys BMW 507 : December 21, 1958

Elvis' in his red BMW 507.

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