Previous Page | Home | Print this page Print This Page

Elvis Australia : Official Elvis Presley Fan Club : www.elvis.com.au

Elvis Music Featured in Japanese Coca-Cola Commercial

By Elvis Australia
Source: EPE
February 20, 2011 - 5:00:54 PM

Coca Cola launched an aggressive new ad campaign in Japan featuring the remix version of Elvis Presley's smash hit 'A Little Less Conversation' for its 'Georgia' brand canned coffee in an effort to attract younger male customers and add pep to flat sales. Canned coffee is a huge money-maker in the country and a longtime favorite drink among salarymen - mostly white collar males - looking for a caffeine boost as they maneuver rigorous corporate schedules. The new slogan 'Sorry, I am a Man', is meant to convey with humor, coolness, and a little sweetness, that 'boys will be boys'. A television ad shows attractive Japanese men drinking coffee in a can and being, well, men. They are shown in the boxing ring, on skateboards, wind sailing and nervously catching the eye of a pretty girl. Most every scene includes at least one attractive woman. In one scene a group of young school boys watches wide-eyed as the lovely school nurse tends to one of their own. The ad is accompanied by a cool-injecting song - Elvis Presley's 'A Little More Action'.

Coke says sales of Georgia coffee, launched in 1985, have been flat, and the average age of buyers has moved into the mid-40s. Coca-Cola Japan President Daniel Sayre said at a news conference Tuesday that No. 1-ranked Georgia, which has a 34 percent share of a 700 billion yen a year market, has fierce competitors. The coffee market is so big in Japan, and so lucrative, many companies want a piece of the action - not unlike the men in the ad. The ad will, Coke officials hope, put some pep in the step of Japan's young males who have come to age during what has been about 20-year lackluster economy-- and entice them to buy more coffee.

The Coke commercial is now airing on Japanese television.

Elvis Presley Video Video : Elvis Music Featured in Japanese Coca-Cola Commercial

Loading the player ...

Macromedia Flash Player 9.1+ required to play this video. Macromedia Flash Player 9.1+ required to play this video. Apple iPad Compatible. If connection is slow, once downloading has completed, you can play it uninterrupted as many times as you like. Read more Embeded Video or Audio.

Elvis News Latest Audio (and video) updates : Video courtesy of Elvis Presley Video Elvis Presley Video Central.

Elvis Presley Video Elvis Featured in New Infiniti TV Commercial
Elvis Presley Video Elvis Featured in Brazilian TV Commercial
Elvis Presley Video Elvis Music In Russian TV Commercial
Elvis Presley Video Elvis Music In Greek TV Commercial
Elvis Presley Video Elvis Music Featured in Korean Hyundai TV Commercial
Elvis Presley Video Elvis' Spring Fever Featured in Australian 'Spring Valley' TV Commercial
Elvis Presley Video TV Ad for Elvis Presley : 50 Australian Top Ten Hits 1956-1977 [Double CD]


© Copyright 2014 by Elvis Australia : www.elvis.com.au & www.elvispresley.com.au

No part of any article on this site maybe re-printed for public display without permission.