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Details : Promotion for : Elvis By Request : The Australian Edition CD

By Elvis Australia
Source: www.elvis.com.au
August 17, 2012 - 8:32:26 PM

As we told you last week there would be a huge unprecedented promotion for the 'Elvis By Request' The Australian Edition CD. With the release of the album containing the 40 favourite Elvis songs as voted for by 5000 of his Australian fans, Sony Music Australia came up with a very clever and unique way to attract attention and to the release and at the same time to promote Elvis Presley in general. When every song has been remastered, remixed and reissued to mark each Elvis Presley anniversary over the past three decades, it requires a hefty flex of marketing muscle to move more records. So 35 years after the death of the King of rock 'n' roll, it seemed a good idea to introduce one icon to another, a Sydney Harbour Bridge top Elvis tribute as covered by the Channel Seven 'Sunrise' program from 7:30am to 9am with live crosses to the reporter and assembled fans on the bridge every half hour where the album was mentioned, and promoted, then this was followed by more via the 'Morning Show' from 9am to 11:30am on the same channel.

In addition to this on Channel 9's 'Mornings' with Kerri-Anne the group, 'The Justice Crew' who had the number 1 single in Australia during the same week [They often include an Elvis number in their concerts] volunteered their services to help promote the album. They performed a dance rountine to a selection of remixed Elvis songs, their performance no doubt appealing to the 'younger generation'. But importantly the album was shown full screen before their performance and talked about. So again more great promotion.

Elvis Presley CD, Book and DVD Reviews Review : No matter where you listen, Elvis By Request captivates

The major newspapers, The 'Sydney Morning Herald', 'The Daily Telegraph', [Sydney] 'The Herald Sun' [Melbourne], www.news.com.au all covered the event, as did TV's 'Sky News' and others.

The advertising dollar value in all of this event is immeasurable!!!! A huge success.

And since orders from major retails have all been increased, everyone is asking for this CD.

Some will find aspects not to their liking, as we do, however i must tell you, knowing the plan, Elvis Australia was on board encouraging Sony from day one, from the moment we were told of the concept, because we could see the ingenuity of it, and the publicity it would generate. I can tell you first hand it is not easy getting the media to cover an Elvis CD release these days with my efforts to [successfully] have newspapers review and/or make mention of the Elvis Presley : 50 Australia Top Ten Hits 1956-1977 release in January 2010.

Now Sony have surpassed that by an unprecedented margin, with the 'Sunrise' morning show being a very high rating program. As fans we all love to see Elvis riding high on the charts, and we should see this in the weeks ahead. To re-ignite sales leading into the Christmas period Sony have organized, controversially to many, a tour of Australia east cost by an Elvis impersonator in November. From Sony's perspective, they are selling tickets, they will sell, and Sony will make a profit, all the while promoting in the media, Elvis By Request Concerts, the idea is fans in the audience can ask for anyone of 30 of the 40 songs to be sung, BY REQUEST, everyone can make their own judgment here but the aim is to get the album back up in the charts leading into Christmas, and those important ant potentially huge sales. Just the fact an album is in the charts is publicity, so it is win-win. Again, the advertising dollar value in all of this will be immeasurable!!!!

Feedback

I wish sony UK had done something like they did in australia. We had no coverage of the new release what so ever and I didn't see anything about his 35th anniversary on tv personally. Well done. Our CD or should I say the us CD is crap next to yours. All the best. Mark.

In video, listen for, 'we don't want any Elvis' to leave the bridge' at the end!!!

In the second video we have a performance by the group, 'The Justice Crew' on Channel 9's 'Mornings' with Kerri-Anne. The group had the number 1 single in Australia during the same week and they often include an Elvis number in their concerts. They volunteered their services to help promote the album, their performance no doubt appealing to the 'younger generation' : their fans, exposing Elvis to this market.

The third video is the Sony TV Commercial.

Did Sony get this right : Comment Comment on this article Here [Please remember the HUGE promotional value]

Elvis Presley Video Video : Channel Seven 'Sunrise' program : (01:47)

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Elvis Presley Video Video : Justice Crew Performance on Mornings with Kerri-Anne 2012 : (03:02)

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Elvis News Latest Audio (and video) updates : Video courtesy of Elvis Presley Video Elvis Presley Video Central.

Elvis Presley Video Elvis By Request TV Commercial (00:30)

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Elvis News Latest Audio (and video) updates : Video courtesy of Elvis Presley Video Elvis Presley Video Central.

Elvis By Request : The Australian Edition CD

In June 2012 and over 3 weeks over 5000 Australian fans logged onto www.elvisbyrequest.com.au and voted for their favourite Elvis Presley songs. The votes have been tallied, the CDs manufactured and fans will be able to pick up their copy of Elvis By Request from Thursday, 16th August.

The confirmed tracklisting of the Top 40 most popular Elvis songs according to his Aussie fans is as follows:

An American Trilogy is the #1 most voted Elvis song by Australian fans.

Released in 1972, Elvis performed it regularly in his live concert tours and was included in the 1972 documentary Elvis On Tour and the internationally broadcast concert Elvis : Aloha From Hawaii. Whilst it was never a hit at the time of release it seems clear time has made it a favourite amongst fans. Elvis By Request is released on the 35th anniversary of Elvis' passing and is a fitting tribute by fans to The King of Rock 'N' Roll.

Buy By Request : The Australian Edition CD

Disc 1

01. An American Trilogy (Mickey Newbury) [1972 single version, recorded February of '72]
02. If I Can Dream (Walter Earl Brown)
03. Suspicious Minds (Mark James)
04. Always On My Mind (Mark James, Wayne Carson, Johnny Christopher)
05. In The Ghetto (Mac Davis)
06. The Wonder Of You (Baker Knight)
07. Can't Help Falling In Love (George Weiss Hugo Peretti, Luigi Creatore)
08. I Miss You (Don H. Sumner)
09. Kentucky Rain (Dick Heard, Eddie Rabbitt)
10. Memories (Mac Davis, Billy Strange)
11. Jailhouse Rock (Jerry Leiber, Mike Stoller)
12. Love Me Tender (Vera Matson, Elvis Presley)
13. (Let Me Be Your) Teddy Bear (Bernie Lowe, Kal Mann)
14. Wooden Heart (Fred Wise, Kathleen Twomey, Benjamin Weisman, Berthold Kaempfert)
15. Don't Be Cruel (Elvis Presley, Otis Blackwell)
16. Edge Of Reality (Bill Giant, Bernie Baum, Florence Kaye)
17. Hawaiian Wedding Song (Al Hoffman, Dick Manning, Charles E. King)
18. Just Pretend (Guy Fletcher, Douglas Flett)
19. Are You Lonesome Tonight? (Roy Turk, Lou Handman)
20. Burning Love (Dennis Linde)

Disc 2

21. My Way (Paul Anka, Jacques Reaux, Claude Francois) [From the 1977 CBS TV Special]
22. (You're The) Devil In Disguise (Bernie Baum, Florence Kaye, Bill Giant)
23. A Little Less Conversation (JXL Radio Edit Remix) (Mac Davis, Billy Strange)
24. Amazing Grace (William J. Gaither)
25. Don't Cry Daddy (Scott Davis)
26. You Gave Me A Mountain (Marty Robbins) [February 1972 recording]
27. (There'll Be) Peace In The Valley (For Me) (Thomas A. Dorsey)
28. How Great Thou Art (Stuart K. Hine)
29. Judy (Teddy Redell)
30. Bridge Over Troubled Water (Paul Simon)
31. Return To Sender (Otis Blackwell, Winfield Scott)
32. A Mess Of Blues (Doc Pomus, Mort Shuman)
33. All Shook Up (Elvis Presley, Otis Blackwell)
34. Viva Las Vegas (Doc Pomus, Mort Shuman)
35. (Now And Then There's) A Fool Such As I (Bill Trader)
36. Promised Land (Chuck Berry)
37. Blue Hawaii (Leo Robin, Ralph Rainger)
38. Crying In The Chapel (Artie Glenn)
39. It's Now Or Never (Wally Gold, Aaron Schroeder)
40. Heartbreak Hotel (Mae Boren Axton, Tommy Durden, Elvis Presley)

Elvis By Request: The Concert

Elvis By Request: The Concert, starring one of Australia's most loved Elvis impersonators, Anthony Petrucci, backed by his sensational six-piece band, will tour the east coast of Australia in November 2012. Full tour dates below. Anthony Petrucci will be partaking in special anniversary activities in Sydney on Thursday 16th August, including a special BridgeClimb with 34 other Elvis' on Thursday morning to pay tribute to The King.

Elvis By Request : The Tour

On Sale At 9am, Thursday 16th Of August 2012.

Fri 2nd November : Melbourne: The Palms at Crown tickets: ph: 132 849 or www.ticketek.com.au
Sat 3rd November : Newcastle: Newcastle Wests tickets: ph: 02 4935 1200 or www.westsnewcastle.com.au
Fri 9th November : Sydney: Chatswood Concourse tickets: 132 849 or www.ticketek.com.au
Sat 12th November : Port Macquarie: The Glasshouse tickets: 02 6581 8888 or www.glasshouse.org.au
Fri 16th November : Gold Coast: Southport RSL Club tickets: 07 5552 4200
Sat 17th November : Brisbane: Broncos League Club tickets: 07 3858 9000 / www.broncosleagues.com.au
Fri 23rd November : Sydney: Revesby Workers Club tickets: 02 9772 2100 / www.revesbyworkers.com.au
Sat 24th November : Canberra: Southern Cross Club 02 6283 7288 / www.cscc.com.au / www.foxtix.com.au

Elvis By Request : The Australian Edition CD
Elvis By Request : The Australian Edition CD.


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