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William Morris Agent Larry Auerbach remembers Elvis Presley


By: Elvis Australia
Source: www.elvis.com.au
January 1, 2017 - 7:37:53 PM
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Larry Auerbach booked Elvis Presley's first network television performance in 1956. The agency had just signed on to represent Presley when a producer for Jackie Gleason's 'Stage Show' called Auerbach and said he needed an act, 'a country singer', for an upcoming broadcast. So Auerbach said, 'I've got one,' while knowing almost nothing about Presley's act.

Nat Lefkowitz, Elvis, Colonel Parker and Harry Kalcheim William Morris Agency, 1740 Broadway, New York, NY - Tuesday, January 31, 1956.
Nat Lefkowitz, Elvis, Colonel Parker and Harry Kalcheim William Morris Agency, 1740 Broadway, New York, NY - Tuesday, January 31, 1956.

During rehearsal, there was a problem. Producer Jack Philbin turned to Auerbach while Elvis Presley gyrated and said, 'All the parts in his pants are moving'. Auerbach, assigned to fix the problem, took the singer to an Army and Navy store at 53rd Street and Broadway and bought him his first athletic supporter. 'He said, 'Why am I wearing this?' and I said, 'So your parts won't move', Auerbach recalled.

Elvis Presley Video Larry Auerbach talks about Elvis (06:40)

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Nat Lefkowitz, Elvis, Harry Kalcheim William Morris Agency, 1740 Broadway, New York, NY - Tuesday, January 31, 1956.
Nat Lefkowitz, Elvis, Harry Kalcheim William Morris Agency, 1740 Broadway, New York, NY - Tuesday, January 31, 1956.

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CD. 'Memphis Recording Service: The Complete Works 1953-1955' 2CD/100 page book
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Elvis Presley Video Tupelo's Own Elvis Presley DVD

Tupelo's Own Elvis Presley DVD + 16 page booklet.

Never before have we seen an Elvis Presley concert from the 1950's with sound. Until Now! The DVD Contains recently discovered unreleased film of Elvis performing 6 songs, including Heartbreak Hotel and Don't Be Cruel, live in Tupelo Mississippi 1956. Included we see a live performance of the elusive Long Tall Sally seen here for the first time ever.

This is an excellent release no fan should be without it.

The 'parade' footage is good to see as it puts you in the right context with color and b&w footage. The interviews of Elvis' Parents are well worth hearing too. The afternoon show footage is wonderful and electrifying : Here is Elvis in his prime rocking and rolling in front of 11.000 people. Highly recommended.