William Morris Agent Larry Auerbach remembers Elvis Presley


By: Elvis Australia
Source: www.elvis.com.au
September 29, 2019

Larry Auerbach booked Elvis Presley's first network television performance in 1956. The agency had just signed on to represent Presley when a producer for Jackie Gleason's 'Stage Show' called Auerbach and said he needed an act, 'a country singer', for an upcoming broadcast. So Auerbach said, 'I've got one', while knowing almost nothing about Presley's act.

During rehearsal, there was a problem. Producer Jack Philbin turned to Auerbach while Elvis Presley gyrated and said, 'All the parts in his pants are moving'. Auerbach, assigned to fix the problem, took the singer to an Army and Navy store at 53rd Street and Broadway and bought him his first athletic supporter. 'He said, 'Why am I wearing this?' and I said, 'So your parts won't move', Auerbach recalled.

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