50th Anniversary Bear Promotion with Vermont Teddy Bear Co. and Kroger
Elvis Presley Enterprises Authorizes 50th Anniversary Promotion
Partnership announced with Vermont Teddy Bear, Kroger, and Regional Bakers
In honor of 50 years of Rock and Roll, Elvis Presley Enterprises and its licensee, The Vermont Teddy Bear Company, are teaming up to celebrate the historical recording of Elvis Presley's first song. The Vermont Teddy Bear Company designed and imported a commemorative, limited edition Elvis Bear 2, which is licensed as an Official Elvis Presley Signature Item by Elvis Presley Enterprises. The one-of-a-kind teddy bear will be offered in more than 750 Kroger stores in six states free of charge with a minimum purchase.
Fifty years ago Elvis Presley recorded That's All Right at the legendary Sun Studio in Memphis, TN. The recording of Elvis Presley's first single is recognized as a major event in musical history, and is widely lauded as the "big bang" that helped launch the Rock 'n Roll Era, changing the course of music and popular culture.
The 50th Anniversary promotion brings together The Vermont Teddy Bear Company, selected Kroger stores in several states, and a regional group of independent bakers. This event marks the second time Elvis Presley Enterprises has partnered with Vermont Teddy Bear Company and a bakery to offer these limited edition "Elvis Bears" as a premium. In August 2003 EPE authorized Klosterman Baking Company to offer the "Elvis Bear" in selected Kroger Stores. The promotion was one of the stores most successful to date.
The bakers will offer an 8-inch Teeny Tiny Teddy Bear, Elvis Bear 2 designed and imported by The Vermont Teddy Bear Company, FREE with PURCHASE of selected products, exclusively through regional Kroger stores. The promotion, beginning in April 2004, will feature a completely new design for the Elvis Bear. Each of the specially designed bears is a "one run, limited edition" never to be produced again.
Consumers will be asked to use their Kroger Plus Card, in one of the participating stores and purchase the selected products offered by the participating baker in that area. Once the minimum number of products is purchased, the consumer will receive the commemorative, limited edition Elvis Bear 2 free. The bears will be available in the store, for immediate delivery to the consumer.
The promotion will run for a limited time in Kroger stores March 29-April 24, 2004. The Elvis Bears 2 will be offered to consumers only while supplies last.
More than 750 Kroger stores Michigan, Ohio, Indiana, Kentucky, Tennessee and Mississippi will participate in the promotion. Major markets include Detroit, Columbus, Cincinnati, Dayton, Indianapolis, Louisville, Lexington, Nashville and Memphis.
The participating bakers and their products include: Perfection Bakeries (Michigan, Cities in Ohio and Indiana including - Toledo and Columbus) Aunt Millies Brand, Klosterman Bakery (Ohio and Kentucky Cities including - Cincinnati, Dayton and Northern Kentucky Region) Klosterman Brand, Lewis Bakeries (Indiana, Kentucky and Tennessee Cities including - Indianapolis, Louisville, Lexington and Nashville) Healthy Life, Southern Country, Bunny, Hartford Farms Brands, Flowers Bakeries (Parts of Kentucky, Mississippi and Tennessee Cities including - Memphis) Nature's Own Brand.
You can buy the regular release Elvis Teddy Bears from Elvis Australia
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Tupelo's Own Elvis Presley DVD
Never before have we seen an Elvis Presley concert from the 1950's with sound. Until Now! The DVD Contains recently discovered unreleased film of Elvis performing 6 songs, including Heartbreak Hotel and Don't Be Cruel, live in Tupelo Mississippi 1956. Included we see a live performance of the elusive Long Tall Sally seen here for the first time ever. + Plus Bonus DVD Audio.
This is an excellent release no fan should be without it.
The 'parade' footage is good to see as it puts you in the right context with color and b&w footage. The interviews of Elvis' Parents are well worth hearing too. The afternoon show footage is wonderful and electrifying : Here is Elvis in his prime rocking and rolling in front of 11.000 people. Highly recommended.
Tupelo's Own Elvis Presley DVD Video with Sound.
