'Elvis Lives' Marketing Campaign Begins

With Elvis Presley consistently recognized as one of the most significant icons in American pop culture, and with continued and expanding global popularity among a growing demographic base, Elvis Presley Enterprises announced today their 2005 branding campaign. The first execution of the new creative campaign, "Elvis Lives," was first unveiled in Memphis on one of a series of regionally located billboards.

"The 2005 branding statement, 'Elvis Lives,' combined with the campaign's distinctive design, celebrates Elvis' increasing popularity throughout the world today. Elvis really does live in the hearts and minds of millions of fans of all ages who listen to his music, watch his movies and continue to purchase licensed products with his name and image," said Jennifer Burgess, Director of Marketing for EPE.

Elvis continues to be the most recognized name in entertainment and the top-seller of number one records, movies and memorabilia today. Forbes magazine recently named him the most successful and highest earning deceased artist, and over 600,000 people visit Graceland annually.

EPE will use the "Elvis Lives" creative on billboards, banners, merchandise, and as the branding for the summer 2005 tourism campaign. This will include print travel ads in People, Woman's Day, Family Circle and many others.

The new design was developed by award-winning, Memphis graphic designer, Billy Riley of Combustion Design. All advertising decisions and marketing are handled in house, with public relations and communications handled both internally and by The Beckwith Company as the outside agency, all coordinated with licensees and project partners.

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