Elvis "LidRock" Promo CD Available at U.S. Movie Theaters


By: Elvis Australia
Source: EPE
October 3, 2003

On October 3, two new digitally remastered Elvis Presley songs, Blue Suede Shoes and Trouble, from the upcoming BMG Strategic Marketing release, ELVIS 2ND TO NONE will be pre-released by LidRock on a limited-edition Elvis LidRock mini enhanced CD. Affixed to the lids of fountain drinks with LidRock's exclusive patented technology, the CD is only available at select Regal Cinemas, United Artists Theatres, Edwards Theatres and Hoyts Cinemas.

The newest LidRock offering follows the triple-platinum success of 2002's ELV1S 30 #1 HITS and is available with the purchase of a large soft drink at participating Regal Entertainment Group (REG, NYSE: RGC) theatres. The limited-edition CD not only provides a sneak peak at the highly anticipated Oct. 7 follow-up album, but also stands to be a must-have for collectors and Elvis fans.

"Elvis Presley is a true American entertainment icon. We're very pleased to offer those few lucky or highly motivated Regal theatres moviegoers the opportunity to own this LidRock collectors item and the opportunity to get a 'sneak peek' of ELVIS 2ND TO NONE," said Cliff Marks, president, marketing and sales, Regal CineMedia, the media subsidiary of REG. "For Elvis fans and collectors, this enhanced CD is something you'll definitely want to have."

In addition to being the first opportunity to preview the digitally re-mastered versions of two of Elvis' most popular singles, the Elvis LidRock CD features a bonus music video of the 2002 hit re-mix of the King of Rock 'N' Roll's A Little Less Conversation as well as additional multimedia content.

LidRock's enhanced mini CDs can be played on most CD players and past titles have proven popular with Regal customers. Only 300,000 Elvis LidRock CDs will be available to the public, distributed exclusively at 248 select Regal theatres nationwide.

"Based on the successful track record of LidRock's other products offered at Regal theatres and the still-iconic stature of the King," continues Marks, "the Elvis LidRock CD will sell out in a flash. During the weekend of Oct. 3, it's now or never for Elvis fans wanting this collectors edition."

Tracks
1) Blue Suede Shoes (from the '68 TV SPECIAL)
2) Trouble (from the '68 TV SPECIAL)
3) Little Less Conversation promo video
4) Plus: other surprises

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Elvis Presley Video Tupelo's Own Elvis Presley DVD

Never before have we seen an Elvis Presley concert from the 1950's with sound. Until Now! The DVD Contains recently discovered unreleased film of Elvis performing 6 songs, including Heartbreak Hotel and Don't Be Cruel, live in Tupelo Mississippi 1956. Included we see a live performance of the elusive Long Tall Sally seen here for the first time ever. + Plus Bonus DVD Audio.

This is an excellent release no fan should be without it.

The 'parade' footage is good to see as it puts you in the right context with color and b&w footage. The interviews of Elvis' Parents are well worth hearing too. The afternoon show footage is wonderful and electrifying : Here is Elvis in his prime rocking and rolling in front of 11.000 people. Highly recommended.

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