Why Your Brand Should Be Like Elvis
Do you want to make your brand relevant in today's mercurial consumer market? Then set yourself apart. Find one simple truth. Specialize. Be consistent. And be original. Brent Niemuth, creative director/brand evangelist for consultancy J. Schmid & Associates referenced the genesis of Elvis Presley's career. When an 18-year-old Presley walked into the Memphis Recording Service in July 1953, the manager Marion Keisker asked him who he sounded like. The future music icon responded: 'I don't sound like nobody'.
The message to today's marketers: Set yourself apart from the pack. 'Nobody likes copycats', Niemuth said.
Just 20% of all brands have a relevant or differentiating message.
Consumers are bombarded by between 4,000-5,000 marketing messages every day, 'so we're competing for their time and attention,' he noted. 'The new consumer is time-starved. They're less trusting and more community oriented with social media like Facebook, and Twitter'.
The answer? You have to stand apart in a crowd, say something that matters, Niemuth said. 'You have about three seconds to get your message across. This is more vital today than ever'. One problem, Niemuth said, is that companies are too focused on reaching customers via social media. 'Don't be so obsessed with getting on Facebook,' he advised the audience: 'Focus your attention on what you want to say to the folks'.
To find a differentiating brand benefit, a company must focus on three elements, Niemuth said: It must be important to the consumer; you should be uniquely suited to delivering it; and it should be something your competitors are not addressing. A few other tidbits: Always lead with one thing, and assume you're trying to sell to a fourth-grader, Niemuth said. Keep in mind that 'a single, truthful message is a funnel to run things through,' he added. 'Look at your marketing messages. Look hard at all your channels and be critical'.
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Tupelo's Own Elvis Presley DVD
Never before have we seen an Elvis Presley concert from the 1950's with sound. Until Now! The DVD Contains recently discovered unreleased film of Elvis performing 6 songs, including Heartbreak Hotel and Don't Be Cruel, live in Tupelo Mississippi 1956. Included we see a live performance of the elusive Long Tall Sally seen here for the first time ever. + Plus Bonus DVD Audio.
This is an excellent release no fan should be without it.
The 'parade' footage is good to see as it puts you in the right context with color and b&w footage. The interviews of Elvis' Parents are well worth hearing too. The afternoon show footage is wonderful and electrifying : Here is Elvis in his prime rocking and rolling in front of 11.000 people. Highly recommended.
Tupelo's Own Elvis Presley DVD Video with Sound.
