Heineken blames profit downgrade on Elvis


By: Elvis Australia
Source: BBC
November 13, 2014

Heineken have issued a company profit downgrade (forecast) and a company executive (when talking to the BBC) has jokingly put the blame on the recent Elvis themed commercial using 'Bossa Nova Baby'.

We now know the inspiration for the upcoming Song CD release, 'Bossa Nova Baby'. A new Heineken television commercial features the (re-mix) song Bossa Nova Baby in what is hoped will bring demand for the CD. In the TV commercial a young man is on a unique journey set to the music of the King of Rock 'n' Roll. Elvis Presley's Bossa Nova Baby sets the tone for a glimpse of a single man's journey to find a mysterious woman. The new ad is being broadcast in countries around the world and Elvis fans can watch the complete online version (below) or by visiting Heineken.com.

Originally written by Jerry Leiber and Mike Stoller, the song was recorded for Elvis' 1963 film 'Fun in Acapulco'. Recorded in RCA's Studio B in Nashville, the song reached #8 on the Billboard Hot 100 Pop Chart and #20 on the Billboard R&B Singles Chart in 1963.

The commercials description states the following: A single man embarks on a city adventure with only the missing cards of a mysteriously beautiful woman to guide him. Each card takes him deeper into the neon heart of the city but will his wild woman-hunt eventually lead to the girl of his dreams? Of course it will, but that doesn't mean it won't be a blast finding out how.


Bossa Nova Baby : The Ultimate Elvis Party Album

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