CKX Stock Begins Trading March 1


By: Elvis Australia
Source: EPE
February 28, 2005

Robert Sillerman wore Elvis glasses and a TCB tie at the NASDAQ stock exchange!
Robert Sillerman wore Elvis glasses and a TCB tie at the NASDAQ stock exchange!
Sports Entertainment Enterprises, Inc. d/b/a CKX, Inc. (OTC Bulletin Board: SPEA) announced today that it has been approved for listing on the Nasdaq National Market System (NMS). The Company will begin trading on the NMS on March 1, 2005 under the ticker symbol "CKXE." To celebrate the occasion, Robert F.X. Sillerman, the company's Chairman, President and Chief Executive Officer will ring the opening bell that morning.

"We are extremely excited to be listed on the Nasdaq National Market," aid Mr. Sillerman. "We believe this listing makes tremendous sense, as Nasdaq is home to some of the most creative and innovative companies in the world."

The Company is engaged in the ownership, development and commercial utilization of entertainment content and plans to make strategic acquisitions of, or partner or align with, individuals or companies that control various forms of pre-existing content, whether or not such content has been fully developed or all revenue streams have been fully explored. The Company recently completed the acquisition of an 85% interest in entities which own the name, image and likeness of Elvis Presley and own or have the right to use and benefit from assets and revenue streams associated with the Presley name and assets.

The Company is presently conducting business under the name "CKX" and intends to seek shareholder approval to change its name to "CKX, Inc."

Elvis Presley stock makes big leap from over-the-counter trade

By Michael Lollar, Commercial Appeal

Massachusetts Elvis fan Kathleen Bernegger, a retired teacher, shopped for Elvis Presley souvenirs at Graceland Plaza Tuesday as one of roughly 600,000 fans who visit the city each year, turning Elvis into a literal commodity.

The company that now owns 85 percent of Elvis Presley Enterprises moved Monday from an over-the-counter stock offering to a full-fledged member of a major stock exchange, NASDAQ.

"I haven't even bought a T-shirt yet. I'll have to work up to the stock," said Bernegger, whose husband, building contractor Lloyd Bernegger, said he will have to study the stock offering before deciding whether to invest.

Elvis Presley has been traded publicly since Dec. 17 when 85 percent of Elvis Presley Enterprises was acquired by New York media mogul and producer Robert F. X. Sillerman. He acquired the company through an inactive corporation, Sports Entertainment Enterprises Inc., which had traded under the name SPEA. As word of his Elvis acquisition spread, the stock price climbed from a 52-week low of 6 cents a share to as high as $23.40 a share.

The rising volume qualified the company to join NASDAQ, where it debuted Tuesday under the ticker symbol CKXE. The stock, which closed Monday at $16.75 a share, closed Tuesday at $18.48 a share.

At EPE, chief executive officer Jack Soden said, "We're excited and delighted. It's just one more step. NASDAQ has some of the most creative and exciting stocks in the world."

For Elvis fans Errol and Grace Fitzell of Portage La Prairie, Manitoba, Canada, the stock offering was a hopeful sign of increased profits for a business in which they already believe.

Grace Fitzell, who owns four Elvis purses, says she buys Elvis trinkets, not stock.

But she hopes others invest heavily in the stock in hopes "they will use the profits to reopen the Elvis Presley restaurant (Elvis Presley's Memphis) on Beale Street."

Sillerman said the financial security the deal provides means "the estate can be run with a somewhat more risk-oriented and expansive approach. ... One can invest in tomorrow."

- View larger image.
- EPE Sale Finalized

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